In my first few weeks at The Star, I took over the paper’s only subscriber-exclusive newsletter and revamped it into a more widely-read product by writing it weekly around the news resonating most with readers. 

 

I nearly doubled the newsletter’s click-through rate by striking a balance between giving away crucial reporting and curiosity gaps that made folks want to read more. I broke down complex topics into digestible bits, highlighted insider newsroom happenings and used my personal experience of growing up in KC to relate and engage my readers.